Category Archives: News

What Election 2016 Should Be Teaching Us About Messaging

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Setting aside whatever your feelings are about the issues, candidates, or campaigns, the events of this election year should be teaching us all a lot about effective messaging in the social media era. Basically, that historian Daniel Boorstin was right.

Back in 1961, Boorstin published “The Image: A Guide To Pseudo-Events In America”, a short history of the evolution of public relations in America during the 20th century. This was after the first televised presidential campaign, and Boorstin was particularly inspired by the “sweaty lip” Kennedy/Nixon debates in 1960. In his book, he identifies and outlines the “pseudo-event” – a reported-on event that is only important because it has been reported on – and how it could be used in the future to blur the lines between legitimate news reporting and entertainment.

Sound at all familiar? It should.

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Filed under News, Story, Strategy

Facing Marketing Burnout and Getting Through It

burnout

Second probably only to the President himself, the White House press secretary has to be the toughest, most stressful job on Earth. We’ll probably never know exactly what tipping point finally drove Jay Carney to step down today, but it isn’t hard to guess. Anyone in the public relations or marketing game – for an entire nation, a small business or somewhere in between – has to keep a lot of plates spinning at once. And they have to do it with a relaxed smile.

It’s not hard to see why Fast Company in 2007 called the CMO the “most dangerous job in business”.

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Filed under News, Productivity