Category Archives: News

What Election 2016 Should Be Teaching Us About Messaging

Setting aside whatever your feelings are about the issues, candidates, or campaigns, the events of this election year should be teaching us all a lot about effective messaging in the social media era. Basically, that historian Daniel Boorstin was right. … Continue reading

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Filed under News, Story, Strategy

Facing Marketing Burnout and Getting Through It

Second probably only to the President himself, the White House press secretary has to be the toughest, most stressful job on Earth. We’ll probably never know exactly what tipping point finally drove Jay Carney to step down today, but it … Continue reading

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Filed under News, Productivity