Category Archives: Productivity

If Your Outbound Marketing Is Easy, You’re Doing It Wrong

      So recently I was targeted by a certain sales rep with a certain prominent company that does inbound marketing software – basically, marketing automation that relies mainly on social media and pay-per-click campaigns. They stay in business … Continue reading

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Filed under Productivity, Strategy, Writing

RSS Is Dead, Long Live RSS

Looking back, it’s easy to remember forms of webtalk in days gone by and think, that’s quaint.  Geocities comes to mind.  MySpace.  Even – as much as I hate to admit this – UseNet newsgroups.  And one day, Facebook and … Continue reading

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Filed under Productivity, Strategy

The Transformative Power of the Bad Idea

So in my travels this morning, I crossed paths with this article over at Indiewire about a professional conflict between Steven Spielberg and special effects master Rick Baker back in the early 1980s. It is an interesting story about never-before-seen … Continue reading

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Filed under Inspiration, Productivity, Strategy, Writing

Building a Content Development Plan That Works

I was talking this morning with an old friend, and we were commiserating about the lives of busy people – busy marketing managers, specifically. The average marketing manager today seems to be single-handedly juggling what would have required a full … Continue reading

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Facing Marketing Burnout and Getting Through It

Second probably only to the President himself, the White House press secretary has to be the toughest, most stressful job on Earth. We’ll probably never know exactly what tipping point finally drove Jay Carney to step down today, but it … Continue reading

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Filed under News, Productivity

Spring Forward, Fall Back

Anyone who knows us folks at LBC really well knows that we have an affinity for our toys. Personally, I’m a madman for a good upgrade; going back to my early days as a coder and tech writer, I can’t … Continue reading

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Filed under Productivity