Category Archives: Uncategorized

Being A Different Kind of Different

Direct competition is bad business. You can see it every day, and probably could name at least three businesses operating in your own industry that are guilty of its excesses. Positioned the same, targeting the same customers, providing the same … Continue reading

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Things That A Case Study Isn’t

On the face of it, a corporate case study is about the simplest type of technical collateral there is. Structurally, a case study is the basic three-act dramatic formula that we are all familiar with: set out a problem, struggle … Continue reading

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Filed under Story, Strategy, Uncategorized, Writing

B2B Newsletters – Not Dead, Just Rarely Done Well.

Business newsletters are easy to do badly. When done well, on the other hand, a business-to-business email newsletter can be a great way to warm up a cold mailing list while maintaining a steady trickle-type contact with hundreds or thousands … Continue reading

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