At Load Bearing Creative, we love complex and technical, and are often eager to tackle research-heavy projects that most marketing firms are unwilling or unable to handle. One such project was for Flexible Compensators (FlexCom) of Bath, Pennsylvania, manufacturer of fabric composite and metal bellows expansion joints for power production facilities.

Effectively marketing an expansion joint is all about understanding the physics of metal and gas flow, and communicating how quality engineering can result in more predictable, reliable plant operation - and ultimately, less cost to both the owner and end customers. In our several years working with FlexCom, Load Bearing Creative has assembled a wide variety of marketing items - from brochures and newsletters, to ongoing website development - designed to work together in selling these bottom line values of quality expansion joint engineering to C-level executives in the power industry.

Our latest major project for FlexCom can be found at FCEJ.com. This website, built on a modern CMS platform and incorporating custom photography, was designed to promote expansion joint engineering to a rapidly growing market sector: natural gas electrical generation plants. Sporting a new logo (also developed by Load Bearing Creative), this new website will continue to be developed into a modern platform for promoting the company's expertise-driven services and quality products on an international scale.