Everybody has a different idea of what design is – and that’s most of the problem. When you’re trying to wrangle the conflicting opinions and priorities of your creative team, your sales people, your product managers and your customer support staff, it’s only natural that consensus is going to be hard to find. We all agree that good design works. What we disagree on is how to make it work.
Most of us tend to notice design only when it fails, or when it suddenly meets all of our needs at once. Unfortunately, most projects have to aim for somewhere in the vast territory that exists between catastrophe and catharsis, and as a project manager your job will be to arrive at that destination safely and securely.